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Similar Products

Show your customers exactly what they want – even when it’s not what they searched for. Don’t let product pages become dead ends. Raventic’s Similar Products engine uses visual and semantic AI to recommend alternatives that keep shoppers engaged – and more likely to buy.

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Raventic Similar Products interface showing a selected chair with AI-recommended similar products below.

Most Shoppers Don't Buy the First Thing They See

Less than half of product page visitors buy that exact item – revealing a key insight: most shoppers are still exploring, not deciding.


And yet:

  • “Out of stock” means lost conversions

  • Default alternatives are often generic or irrelevant

  • Manual configuration of suggestions doesn’t scale

  • Shoppers give up if they don’t quickly find a better match

 

Without smart alternatives, product detail pages become dead ends – and missed opportunities.

Raventic Similar Products interface highlighting a selected sofa with AI-recommended similar sofas displayed below.

Why Raventic Similar Products Work Better

Our engine combines visual and semantic AI to recommend items that truly match –  not just by name, but by look, feel, and context.

We go beyond categories and keywords to deliver recommendations based on real product understanding, so your customers see relevant alternatives that make sense – and drive action.

Business Rule Control

Fine-tune logic to align with your strategy and goals.

Seamless Embedding

Appear natively on product and listing pages without extra effort.

Real-time updates

Recommendations adjust instantly as your product catalog evolves.

Multimodal matching

Combine visual and semantic data to suggest truly relevant alternatives.

Whether you sell hundreds or thousands of products, our AI helps you guide shoppers to the right alternatives – fast.

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Integrate quickly without touching the design of your store

Help users explore your catalog with less friction

Improve product discovery experience = better retention and loyalty

Reduce bounce rates caused by irrelevant or missing results

Boost conversion rates by showing products shoppers will actually consider

Benefits for your
E-commerce site

Houseland Grew Revenue by 7% with Smarter Product Discovery

  • Raventic AI is designed to be easy to implement and fast to deliver value. For most e-commerce platforms, we offer a no-code integration. This setup can be handled entirely on our side, with minimal or no involvement from your IT team, making onboarding quick and painless.

  • Raventic AI is designed to be easy to implement and fast to deliver value. For most e-commerce platforms, we offer a no-code integration. This setup can be handled entirely on our side, with minimal or no involvement from your IT team, making onboarding quick and painless.

  • Whether you choose the no-code path or the API route, our solution adapts in real time to changes in your catalog and customer behavior. It's periodically retrained to stay sharp. 

No-code implementation

Raventic AI is designed to be easy to implement and fast to deliver value. For most e-commerce platforms, we offer a no-code integration. This setup can be handled entirely on our side, with minimal or no involvement from your IT team, making onboarding quick and painless.

API implementation

For more customized needs or advanced use cases, Raventic AI also provides a robust API integration, allowing full control over how search and recommendation results are fetched, displayed, and updated.

Fully automated & zero maintenance

Whether you choose the no-code path or the API route, our solution adapts in real time to changes in your catalog and customer behavior. It's periodically retrained to stay sharp. 

Two Methods
of Implementation

Skip the lengthy IT process. Raventic integrates seamlessly with any tech stack — from no-code to full API — so you stay flexible, in control, and focused on growth instead of configuration.

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Ideal for eCommerce sites that offer a wide range of products and need to keep users exploring.

Best Suited For

Frequently Asked Questions

  • Unlike basic rule-based or keyword-driven alternatives, Raventic combines semantic understanding and visual AI. This means we recommend products that truly look and feel similar – not just those in the same category.

  • We use proprietary Deep AI models trained on real e-commerce data. Our system analyzes both product images and text (titles, descriptions, attributes) to understand visual style, purpose, and context.

  • Yes. While the AI does the heavy lifting, you can set business rules – for example, promoting higher-margin items, excluding certain brands, or prioritizing private label products.

  • Absolutely. Raventic can detect when a product is unavailable and instantly suggest the most relevant alternatives to prevent lost conversions.

  • You can choose between:

    • No-code implementation via JavaScript snippet (live in 10 minutes) 

    • API integration for full control and customization

    ​

    As with all our services, we offer free setup support for the JavaScript version /ideal for teams with limited IT resources).

  • Yes. Our no-code version can be styled to fit your UI seamlessly, or you can control the layout fully via API.

  • Definitely. Raventic is built for performance, handling large, multi-category, multilingual catalogs with minimal latency.

  • Yes. We don’t use cookies and our technology is fully compliant with GDPR and the European Accessibility Act (EAA).

Ready to drive engagement and conversions?

Discover how smarter Similar Product Recommendations can turn browsing into buying – and increase your store’s performance in days.

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