Semantic search is no longer an innovation – it's becoming the new standard in e-commerce. Customers expect search bars to “just work” – no matter how they phrase their query. Retailers who still rely on keyword-based search risk losing users in the first 10 seconds of a visit. Search used to be about finding exact words. Now, it's about understanding what people really mean. What Is Semantic Search? Unlike traditional search, which relies on keyword matching, semantic search
