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How Hanibal Increased Revenue by 11% with Raventic’s Smart Search and Recommendations

  • Writer: Katerina Vaclavkova
    Katerina Vaclavkova
  • Jul 3
  • 2 min read

Updated: Jul 18

grey banner with Hanibal logo

Hanibal is a leading Czech retailer of premium outdoor and climbing gear, operating a successful e-commerce store alongside three physical stores in Prague and Brno. To improve product search and boost online sales, Hanibal decided to implement Raventic’s AI-powered solution – with measurable impact achieved in just three weeks.



The Challenge: Limited Search & Irrelevant Recommendations


Hanibal’s original product discovery tools faced major limitations:

  • Search only worked with exact product names – general queries like “black shoes” often returned no results

  • Similar product recommendations were based only on categories and filters — often resulting in irrelevant suggestions

  • Cross-sell recommendations were inaccurate – they didn’t reflect shopping context or increase order value


As a result, customers frequently failed to find what they were looking for – and the store missed out on potential revenue.



The Raventic Solution: Smarter Product Discovery


Hanibal deployed Raventic’s AI solution to improve both search and recommendations:

  • Semantic search that understands customer intent, not just keywords

  • Intelligent similar product recommendations based on visual, descriptive, and functional relevance

  • More precise cross-sell suggestions, enriched with online data and real-world shopping behavior from physical stores

  • Custom search for in-store staff – adapted to work not only for e-shop customers but also as an internal sales tool


before and after comparison of search results on Hanibal – improved relevance and accuracy with Raventic semantic search for the query ‘black hiking boots’


Implementation Highlights

  • Fully aligned with Hanibal’s visual identity

  • Customized for both e-commerce and physical store workflows

  • Deployed by the Raventic team within 48 hours

  • A/B tested on 50% of website traffic over a 3-week period



Results After 3 Weeks


+11%

total revenue growth


  • Roughly half of that growth came from higher average order value

  • The other half came from increased conversion rate

  • Significantly better customer experience when searching and browsing

  • Minimal load on the dev and e-commerce teams – fast results without complications



By implementing Raventic’s AI solution, Hanibal.cz unlocked the full potential of its product catalog and significantly improved the customer journey. The rapid and low-effort deployment delivered tangible business results in an extremely short time – and opened the door to further automation opportunities.



Want Similar Results?

Let’s talk about how Raventic can help your e-shop grow with smarter product discovery.



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