Meatfly: how overhauling product discovery grew revenue
On the Meatfly website, search returned zero results for completely ordinary queries. Fixing it with Raventic lifted revenue - verified by a controlled A/B test on 151,000 customers.
More than 9%
revenue vs. the original
Almost 5%
higher conversion rate
40%+ of revenue now flows through Raventic's features during the customer journey – resulting in additional revenue.
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A/B TEST · 6 WEEKS · 151,000 CUSTOMERS
Meatfly is a prominent Czech streetwear and action sports brand founded in 1995 in the Czech Republic. Originally built around board sports, it has grown into one of the largest Czech lifestyle apparel brands, bridging the gap between functional extreme-sports gear and everyday urban clothing.
[01] THE CHALLENGE
Three places where sales were slipping away.
Meatfly sells products rich in context – colors, materials, cuts, seasonal collections. But product discovery stalled in three places along the customer journey.
01 · SEARCH
Failing even on common queries
“black men's swimwear” → 0 results. “checkered shirt” → 0 results. “work backpack” → only 12 items. Roughly 17% of searches ended with no result at all – that's how many customers with an open wallet walked away.
02 · SIMILAR PRODUCTS
Matched manually – and only in some places
Alternatives on the product page were assigned by hand. That meant extra work, and a large share of products had no similar items at all – a dead end whenever the product happened to be out of stock.
03 · CROSS-SELL
Missing from the cart entirely
The cart offered no complementary products. Every order therefore ended without a chance at a higher basket value.
[02] BEFORE AND AFTER
Same query. Different results.
Real queries from the Meatfly website. Original search on the left, Raventic on the right – with no manual synonym setup.
Current State
Raventic
“cerne boty” (“black shoes”) – the original search returned 3 results. Raventic found the full range of shoes and immediately suggested the correct form of the query with diacritics.
Current State
Raventic
“karovana kosile” (“checkered shirt”) – the original search returned 0 results. Raventic returned dozens of relevant shirts.
Current State
Raventic
Product page – the original site without recommendations. Raventic adds a Similar products section with relevant alternatives.
[03] THE SOLUTION
Three tools. One system.
Three Raventic features at three points of the customer journey – deployed on the existing site, with no redesign or replatforming.
SEARCH BAR
Smart search
Understands the meaning of a query – copes with typos, missing diacritics and everyday phrasing, with no manual synonym setup. Searches images as well.
PRODUCT PAGE
Similar products
Offers real alternatives based on visuals and context, so even a customer on the wrong product finds the right one.
CART
Cross-sell
Complementary products based on shopping patterns, semantics and customer preferences. Winning back lost sales is almost free: you already have the products in stock – customers just didn't find them.
[04] RESULTS
more revenue than the original site
higher conversion rate
43% of revenue now flows through search, similar products and cross-sell during the customer journey – and that is exactly what translated into +9.56% additional revenue compared to the control group with the original site. All from an A/B test under otherwise identical conditions, confirmed with 97.2% Bayesian confidence. These aren't clicks – they're revenue.
[05] DEPLOYMENT
Almost no work on your side.
1 week
To go live
From kickoff to live deployment on the Meatfly website.
1 hour
Of Meatfly's time
A single setup call. Raventic took care of the rest.
0
Changes to the e-shop
Deployed via a script. Design fully adapted to the site.
You verify the results on your own traffic in an A/B test – not on promises.
[06] TESTIMONIALS
“Search was returning zero results for common queries, and sales were slipping away every day. Raventic got it up and running – customers finally find what they're looking for, and the A/B test confirmed it directly in revenue.”
David Gross
MEATFLY
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